An intuitive, clear and simple to navigate User Interface differentiates a company immediately. The website, mobile application or web based application should all be easy to read and feel comfortable to the end user. The interface makes sense and navigation is a breeze.
Successful businesses prosper because they clearly understand their customers’ needs. This perspective is fundamental to the user experience both in person and on-line. An intuitive, clear and simple to navigate User Interface is necessary for the customer to understand, search and navigate the website or other mobile device.