Who are our customers?
When developing the Strategic Web Design, you need to clearly understand who you are “talking to” or who the target audience is. The text, images, colors and design on the website should speak directly to your customer.
How will success be measured?
Measuring the success of a Strategic Web Design is nearly as important as the design itself. Is the success based on page views, products sold, or contracts closed? By having a clear goal of success, the design of the website can be built around the goals.
How does strategic web design help deliver your message?
Strategic Web Design must consider how your target audience will respond to the information presented on the site. Does the website need more photos, videos, articles, blogs? This all goes back to the expectations of the target audience. For example, a younger consumer-oriented target audience might prefer short videos, while an engineering company or accounting firm might prefer detailed articles.