Intuitive User Experience

We understand that a Web & Mobile Application’s success depends on its ability to attract and retain customers. That’s why we make sure that our user interface is intuitive, clear, and simple to navigate. By making navigation obvious and easy, we differentiate ourselves from our competitors and make it easy for our customers to find what they need.

An intuitive, clear, and simple to navigate User Interface differentiates a company immediately. The website, mobile application, or web-based application should all be easy to read and feel comfortable to the end-user. The interface makes sense and navigation is a breeze.
Successful businesses prosper because they clearly understand their customers’ needs. This perspective is fundamental to the user experience both in person and online. An intuitive, clear, and simple to navigate User Interface is necessary for the customer to understand, search and navigate the website or other mobile device.


Many newer websites use responsive templates, but the stock responsive interface is rarely the best choice. Menu items may be clear in the desktop version, but are difficult to navigate and display on a small mobile device. Forms can also be challenging to navigate if they are not designed properly. To maximize the user experience, the interface should be tested and made as easy to use as possible.


Everything on each page needs to be clear and easily understood. Menus, text, headlines, primary photos, background images, everything must be clear and quickly understood. Typography should be clean and easy to read. Body copy must be easily understood by the target audience. And photos should be recognizable at a glance.

If the interface isn’t easy to navigate, customers will get confused, frustrated, and likely leave. The only way to measure this is to test the interface, click every button and fill in the forms like a customer.

Ergonomic User Interface

While greater than 60% of all websites are now viewed on a tablet or mobile device, they are not designed to be navigated with a single thumb at the bottom of the screen. A mobile website should take into consideration how it will be used and navigated. For desktop-based websites or web applications, navigation, forms, and button placement should be carefully considered when designing the User Interface.

Client Stories

Explore real-world examples of business transformation through Matican Group’s Client Stories. These inspiring case studies showcase how Matican Group has helped businesses overcome growth challenges and unlock their true potential.

Surfing a webpage, checking your account balance or entering a form should all be intuitive and easy for anyone to navigate.

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