The website is often the first point of contact with a customer and creates the extremely important first impression. Like in life, the first impression is built first on how someone looks and later on what they say. A website is no different – how the website looks really matters. The website must have a design that creates an amazing first impression. Without a great Strategic Design, a customer will never read the content, they will visit, glance at one page and then bounce to another company.
A Strategic Design is necessary to build trust and represent the brand in the best way possible. Strategic Design takes into consideration careful planning, an easy & clear design concept and a straightforward, simple to navigate design.
Because the website represents the brand 24 / 7 / 365, Strategic Design requires a strong understanding of the company’s brand before the website is created. When you think of major international brands such as Apple, Amazon, Coca Cola and Toyota, the digital presence matches their physical appearance and brand. This is done through careful composition which includes selection of shape, color, fonts, photos and layout. Strategic Design provides the overall perception or “quality cue” of the website and the company or organization.
A clear understanding of your business or organization is required before beginning the Strategic Design process. These questions will answer the action points or reasons for customer decisions and align the website with the company’s or organizations brand.