Ever thought about what makes you prefer a certain store over another? There are a lot of factors like price, customer service, location or warranty. But let’s imagine that two stores are identical in the aforementioned fields and their only difference is that the shopkeeper of one of them is more familiar with their products and can compare them to similar models, obviously you would prefer them over the other.
It’s human instinct to trust someone who is more informed; after all, a knowledgeable seller instills a sense of security in clients. It’s crucial to know all you can about your products before you present them. Successful sellers are thoroughly aware of even the smallest details of their services or products. Websites are not different from stores in this matter either, the online commerce website that seems more knowledgeable about their product is preferred by the customer.
No matter how good your product is, you can’t sell it to someone who thinks they don’t need it. You could use your knowledge to turn the features of your products into benefits that could convince your clients into purchasing.
How can knowing about your products help you sell?
For example, By knowing and talking about how a product or service functions, you could advertise its ease of use or by talking about the quality control process, the client is more confident that they will purchase a reliable and long-lasting product. Talking about the purpose of the product or service can explain how that product can assist the client in their daily life or save them time and expenses.
Consumers demand much more transparency from companies than before and that is only getting more intense by the day. No longer are people only interested in the final product, They care about how a service is provided or a product is made. Is it eco-friendly? Is it made ethically or by properly paid workers? Does it support the local industry? Is it made of recycled materials? There are numerous questions that customers have that you can answer with the Whys and Hows of your product. If that answer is what the customer wants to hear, it can be your product’s USP and help you sell your product.
What is a USP?
A unique selling point (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers.
There are numerous techniques to employ that will help you in sales but none of them give off the vibe that you are passionate about your work like knowing all there is about it. Clients value this enthusiasm and prefer to work with those who are knowledgeable about their offerings. Knowing your product makes customer support, advertisement and sales much easier so it’s vital that any business leader learns everything about their offerings to ensure their success.
As of 2019, online marketplaces account for the largest share of online purchases worldwide and not having an optimal online platform to present their offering will leave a business behind in this shift in the market. In 2020, over two billion people purchased goods or services online, and during the same year, e-retail sales surpassed 4.2 trillion U.S. dollars worldwide. Customer expectations are rising rapidly and online commerce is no longer the same as before. Businesses need to provide exceptional online customer experience that they’d be delighted to have themselves.